Milwaukee Radon Home

Milwaukee Radon Home partnered with Elits Media to transform its outdated digital presence into a high-performing, lead-generating platform — achieving 2.5× more qualified leads in just 90 days.

Industry:

Home Services

Services:

PPC SEO Optimization Web Design & Development

Duration:

3 Months

Client Overview

Milwaukee Radon Home is a Wisconsin-based environmental safety company specializing in residential and commercial radon testing and mitigation.

Despite offering certified, high-quality services, their online presence lacked credibility and conversion-focused design — limiting visibility in a competitive local market.

Outdated website, weak online visibility, poor SEO, underperforming ads, and low conversions.

Challenges

Milwaukee Radon Home faced multiple digital challenges — an outdated website with poor user experience, low search visibility, and ineffective ad campaigns. Their online presence failed to communicate trust or drive conversions, leaving strong offline credibility underrepresented in the digital space.

Outdated Website Design

The old site lacked modern visuals, responsiveness, and clear user flow, causing high bounce rates.

Poor Local Search Visibility

Weak SEO and missing local keywords made it difficult to rank in key service areas.

Low Conversion from PPC Ads

Unoptimized ad structure and generic landing pages led to wasted budget and low ROI.

Inconsistent Brand Identity

Different styles and messaging across channels weakened overall brand perception.

Strategy & Approach

Elits Media’s goal was to rebuild Milwaukee Radon Home’s digital ecosystem from the ground up. Our team combined UI/UX design, technical SEO, and data-driven marketing to create a seamless and measurable growth strategy.

Our approach included:

Deep market and keyword analysis to target local homeowner search intent
Full redesign using conversion-focused UX and mobile-first principles
Integrated Google Ads and landing page optimization
Consistent brand messaging and design alignment across all channels
Setup of analytics, heatmaps, and call tracking for transparent performance insights

Results

We launched a custom WordPress website built for speed, simplicity, and local trust.

SEO efforts focused on on-page optimization, location-based schema, and Google My Business integration. Simultaneously, a new PPC structure was deployed — pairing compelling ad copy with high-converting landing pages.

Through unified branding, optimized content, and performance tracking, Milwaukee Radon Home’s online credibility and visibility improved significantly.

Key Metrics

Organic Traffic Growth through strategic keyword optimization

+ 0 %

Increase in Qualified Leads from PPC and SEO combined

0 ×

Higher Conversion Rate from redesigned landing pages

0 %

“Elits Digital Media completely transformed our digital presence. Their SEO-friendly website design helped us double our website traffic within three months.”

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